The Audi Revolut F1 Team has unveiled its official name, logo, and announced that its global launch will take place in Berlin on January 20.

This milestone marks a significant step for Audi toward joining the world championship in 2026, the team name and logo uniting Audi F1 and global fintech Revolut, following the confirmation of their title partnership in July 2025.

The partnership with Revolut is a strategic cornerstone of the team's identity. As a global fintech, Revolut shares the ambition for innovation, performance, and connecting with a diverse, international audience.

The collaboration goes beyond traditional sponsorship, creating a powerful alliance aimed at challenging conventions and shaping new forms of fan engagement through activations, race access and exclusive app-based benefits for Revolut users. The alliance also extends to key areas of the Audi Revolut F1 Team's operations: integrating Revolut Business into its financial operations and Revolut Pay into its online store for a seamless checkout experience.

For the first time, the Audi Revolut F1 Team will present its full identity at the Berlin launch on January 20. Designed to be an immersive experience, the event will showcase the core pillars of the brand: clarity, technical intelligence, and emotion. To ensure the team's entry resonates beyond the paddock, the exclusive launch will be followed by a public opening on January 21, allowing fans to be part of the inaugural moment.

A centrepiece of the Berlin launch is the official unveiling of the car's full 2026 race livery, following the reveal of the Audi R26 Concept in November. With less than 50 days to go before the first race, the team will show how the visual identity will shape its debut season and translate Audi's design principles into a striking presence on the grid.

As part of the formation of the Audi team, Sauber Motorsport AG will be renamed Audi Motorsport AG. The team's Technology Centre in Bicester, UK will also be renamed Audi Motorsport Technology Centre UK. The company honours its past by keeping the name of Sauber Holding AG and Sauber Technologies AG.

"Unveiling the Audi Revolut F1 Team name and logo marks another major milestone on our journey into the pinnacle of motorsport," said Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG. "Both give our ambition a clear identity, reflecting a strong vision and innovative spirit. We now look ahead to Berlin in January, where we will officially present this exciting new chapter for the Audi brand to the world."

"This announcement gives a name and a face to the incredible work being done by the team," added Mattia Binotto. "The team is taking shape, driven by a culture of precision and relentless ambition. The Berlin launch will be the first moment we stand together as a collective and invite our global fan base to join us ahead of our debut in 2026."

"Today, our project takes on its official identity," said Jonathan Wheatley. "The Audi Revolut F1 Team name is a symbol of the combined strength of our teams in Germany, UK and Switzerland, together with our partners. It provides a banner under which we all unite as we build towards 2026. This is a crucial milestone that energizes the entire project and makes our long-term ambition tangible for everyone involved."

"Revolut and Audi are uniting in Formula 1 with a global ambition to challenge the status quo and a shared obsession with engineering excellence," added Nikolay Storonsky, CEO and Co-Founder of Revolut. "The Audi Revolut F1 Team name and logo are the first symbols of this powerful alliance that will accelerate Revolut's global growth."

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READERS COMMENTS

1. Posted by SF 158, 4 hours ago

"Methinks that, like Cadillac, all parties are getting in as much positive press as they can, even if it's of their own manufacture, before the actual cars hit the pavement and the shite hits the fan."

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2. Posted by Celtic Tiger, 5 hours ago

"All this corporate speak makes my brain glaze over. It's as if there is a competition between the parties involved of who can say the most without actually saying much of anything. Still looking forward to seeing Audi on the grid, though."

Presenting the Audi Revolut F1 Team

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